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Services / Email Marketing

Email campaigns that actually convert.

Email campaigns that actually convert start with a clear goal, a focused audience, and copy that speaks directly to what your subscribers care about most. Instead of blasting generic promotions, we build tailored journeys that feel personal, relevant, and worth opening.

From subject line to call to action, every element is tested, refined, and optimized to turn attention into clicks, and clicks into measurable revenue. That means more sales from the list you already haveβ€”and less money wasted on emails that never stand a chance.

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Email Marketing
The Problem

Your emails are underperforming and you know it.

Your emails are underperforming, and you can feel it every time a campaign goes out. Email should be one of the most reliable revenue channels in your business, yet most programs fall flat because the strategy is vague, the copy is forgettable, and the execution is inconsistent.

The result is the same pattern on repeat: low open rates, weak click-throughs, unsubscribes creeping up, and a list that gets less responsive every month. Subject lines do not earn attention, messages are too generic to feel relevant, and there is no clear journey from first sign up to loyal customer.

If any of this sounds uncomfortably familiar, you are not the problem, your setup is. With the right strategy, clear positioning, and thoughtfully written sequences, your email channel can shift from β€œsend and hope” to a predictable driver of engagement and sales.

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Open rates below 20%

Your subject lines aren't compelling, your sender reputation is suffering, or your list needs a hygiene overhaul.

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Sending the same email to everyone

Unsegmented blasts get unsubscribes, not conversions. Your audience needs personalised messaging.

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No welcome or nurture sequences

New subscribers are at peak interest β€” but without a welcome flow, you're wasting the hottest moment you'll ever get with them.

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Email is an afterthought

You know email should be driving revenue, but nobody has time to do it properly. It keeps falling to the bottom of the list.

What's Included

Everything you need for email that works

Strategy & Planning

Monthly campaign calendar, audience segmentation strategy, and content pillars tailored to your business goals and customer lifecycle.

AI-Powered Copywriting

Every email is researched using AI to identify your audience's language and triggers, then refined by a human strategist for voice and nuance.

Email Design & Templates

Mobile-first email designs that render perfectly across Gmail, Apple Mail, Outlook, and 11+ other clients. On-brand, conversion-optimised.

A/B Testing

We test subject lines, send times, CTAs, content blocks, and layouts. Every test has a hypothesis, and every result informs the next send.

ESP Setup & Migration

We work across Klaviyo, ActiveCampaign, Mailchimp, HubSpot, ConvertKit, and more. New setup or migration β€” we handle the technical lift.

Monthly Reporting

Clear, honest performance reports with open rates, click rates, revenue attribution, and strategic recommendations for next month.

How It Works

Our email marketing process

Every campaign follows the same proven framework β€” from research through optimisation. Here's exactly what happens when you work with us.

01 β€” Research

Audience deep-dive

AI analyses your customer reviews, competitor emails, and industry patterns. We identify the language, hooks, and pain points that resonate with your specific audience.

02 β€” Strategy

Campaign planning

We map out your campaign calendar, segment your list, and identify the highest-impact sends. Every email has a purpose, a target audience, and a measurable goal.

03 β€” Create

Copy, design & build

Emails are drafted with AI assistance, refined by our copywriters, designed mobile-first, and built in your ESP. A/B test variants are prepared for every key campaign.

04 β€” Optimise

Launch, test & improve

Campaigns go live. We monitor performance in real-time, analyse results, and feed learnings back into the next round. Results compound month over month.

FAQ

Email Marketing questions

How many emails do you send per month? +

On a Full Brew retainer, we typically send 8–12 campaigns per month, plus any automated flow emails. The exact cadence depends on your list size, industry, and goals β€” we'll recommend the right frequency during our strategy phase.

Do you write all the copy, or do we provide it? +

We write everything. Strategy, subject lines, body copy, and CTAs β€” all crafted using AI-powered research and refined by our team. You approve before anything sends. If you have brand guidelines or specific talking points, we work those in.

What kind of results should I expect? +

Most clients see improved open and click rates within 2–4 weeks. Revenue impact becomes clear within 30–60 days. On average, our clients see 3Γ— industry-standard open rates and a 9Γ— ROI on retainers. We track everything and share monthly reports.

Can you work with my existing ESP? +

Almost certainly. We work across Klaviyo, ActiveCampaign, Mailchimp, HubSpot, ConvertKit, Drip, Beehiiv, and more. If you're on a platform we haven't listed, just ask β€” we're flexible with most major ESPs.

What's the minimum commitment? +

The Espresso and Pour Over are one-time projects with no ongoing commitment. The Full Brew retainer has a 3-month minimum β€” because meaningful email results take time to compound. After that, it's month-to-month.

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Articles

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10 Types of the Best Email Subject Lines (and When to Use Each One)
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It’s Okay to Send Out an Unsubscribe Email
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Ready to turn your email
into a revenue channel?

Book a free 30-minute strategy call. We'll audit your current programme and show you exactly where the opportunities are.

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No commitment. No pitch decks. Just a real conversation.