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Services / Automation

Email automation that sells while you sleep.

Most businesses leave their biggest revenue moments to chance. A new subscriber signs up and hears nothing. A cart gets abandoned and nobody follows up. A loyal customer goes quiet and no one notices.

We build the automated email flows that catch every one of those moments. Welcome sequences, abandoned cart recovery, post purchase nurtures, and win back campaigns, all running in the background, all driving revenue without you touching a thing. That is what proper email automation looks like.

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Automation
The Problem

You're leaving money on the table every single day.

Right now, there are people on your list who want to buy from you but never will because no one followed up at the right time with the right message.

Every new subscriber who doesn’t receive an automated welcome sequence loses interest. Every abandoned cart without a triggered recovery email is revenue you earned but never collected. Every repeat customer who quietly drifts away is a relationship you could have saved with one well timed automated email.

The problem isn’t your product or your audience. It’s that your email program only works when someone has time to press send. And when things get busy, email is the first thing that slips. Marketing automation fixes that. It turns your best performing messages into automated workflows that run around the clock. Consistent, personal, and always on.

✕

No automated welcome sequence in place

Someone just told you they're interested and you're replying with silence. Without an automated welcome flow, you're wasting the highest intent moment you'll ever get with a subscriber.

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Abandoned carts going unrecovered

Nearly 70% of online carts are abandoned. If you're not sending timely, automated cart recovery emails, that revenue is walking out the door every single day.

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No post purchase email automation

A first time buyer is easiest to convert into a repeat customer, but only if you keep the conversation going. Without an automated post purchase flow, you get one sale instead of ten.

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Automated flows built once and never optimised

You set up a basic email automation two years ago and haven't looked at it since. Stale copy, outdated offers, and zero optimisation mean your automated workflows are underperforming by default.

What's Included

Automated email flows that drive revenue on autopilot

Automated Welcome Sequences

First impressions are everything. We build automated welcome email flows that introduce your brand, build trust, and guide new subscribers toward their first purchase, all within the first 72 hours of signing up.

Abandoned Cart Email Automation

We design automated cart recovery sequences that feel helpful, not desperate. Smart timing, personalised product reminders, and clear calls to action bring shoppers back before they forget why they added to cart in the first place.

Post Purchase Email Flows

The sale is just the start. We create automated post purchase flows that confirm, educate, cross sell, and ask for reviews, turning one time buyers into loyal, repeat customers who spend more over time.

Win Back Email Automation

When subscribers go cold, we bring them back. Automated win back flows re engage lapsed customers with targeted messaging, exclusive offers, and clear reasons to return before they unsubscribe for good.

Browse Abandonment Automation

Not everyone adds to cart, but that doesn't mean they're not interested. Automated browse abandonment flows follow up with personalised reminders based on what someone viewed, keeping your products top of mind.

Automation Auditing and Optimisation

Already have email automations running? We audit every automated flow for performance gaps, including subject lines, send timing, copy, design, and logic. Then we rebuild what's underperforming so nothing leaks revenue.

How It Works

Our email marketing process

Every automated flow follows the same rigorous framework, from mapping the customer journey to ongoing optimisation. Here's exactly what happens when you work with our automation team.

01 — Map

Customer journey mapping

We start by mapping your entire customer lifecycle, from first visit to repeat buyer. Every email automation is tied to a real moment in your customer's journey, not guesswork. We identify the highest impact triggers and the gaps where revenue is slipping through.

02 — Build

Automation architecture and copywriting

Each automated email flow is designed with branching logic, smart delays, and conditional triggers. Every email is written using AI powered research into your audience's language, then refined by our team for voice and conversion. Nothing sends without your approval.

03 — Launch

Technical automation setup and QA

We build and test every automated workflow inside your ESP, whether that's Klaviyo, ActiveCampaign, Mailchimp, HubSpot, or wherever you live. Link checks, rendering tests across 11 plus email clients, and full logic walkthroughs before anything goes live.

04 — Optimise

Monitor, test, and improve your automations

Automated flows go live, but the work doesn't stop. We monitor automation performance weekly, run A/B tests on subject lines, timing, and content, and feed results back into the flows. Email automation should get smarter over time, and with us, it does.

FAQ

Email automation questions

What email automations do you typically build first? +

We almost always start with three core automated flows: a welcome sequence, an abandoned cart recovery, and a post purchase nurture. These three cover the highest impact moments in your customer lifecycle and usually deliver the fastest return on your automation investment. From there, we layer in browse abandonment automation, win back campaigns, and any custom automated flows your business needs.

How long does it take to get email automations live? +

Most clients have their first automated flows live within two to three weeks. The exact timeline depends on how many automations we’re building and how quickly you can review and approve copy. We handle all the technical automation setup. You just need to give us the green light.

Will automated emails feel spammy to my subscribers? +

The opposite. Good email automation feels personal, not pushy. Every automated flow is triggered by a real action your subscriber took. They signed up, they browsed, they bought, they went quiet. The messaging is relevant because it’s contextual. We also build in smart frequency caps so no one gets overwhelmed by your automations.

Do you work with my existing email automation platform? +

Almost certainly. We build automated flows in Klaviyo, ActiveCampaign, Mailchimp, HubSpot, ConvertKit, Drip, and more. If your email automation platform isn’t listed, just ask. We’re flexible with most major ESPs and happy to advise if a migration makes sense for your automation strategy.

What if I already have email automations running? +

Great, we’ll start with a full automation audit. We review every active automated flow for performance, logic, copy quality, and design. Then we give you a clear report on what’s working, what’s underperforming, and exactly what we’d change. Most clients are surprised by how much revenue they’re leaving behind in automated flows they thought were fine.

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Ready to turn your email
into a revenue channel?

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